Ermenegildo Zegna and Stefano Pilati, Ermenegildo Zegna Couture Head of Design, explore a cross-cultural angle on contemporary elegance with this special project that unites different worlds and far-stretching crafts in a quest for silent perfection and unparalleled service.
With Made in Japan project, Ermenegildo Zegna enhances the Japanese heritage in fabric development and fashion-making, merging a unique savoir faire with Italian design in an impactful statement of borderless style. The idea is to combine the Ermenegildo Zegna Couture ethos with traditional Japanese know-how by creating an exclusive Limited Edition Collection designed by Stefano Pilati and made in Japan, by local artisans, using Japanese fabrics. Five charismatic personalities have been chosen for the project, their portraits taken by renowned contemporary photographer Takashi Homma, who, exclusively for Zegna, produced a lively photographic document that visually narrates the Made in Japan idea from multiple perspectives. The protagonists of these portraits are Key Opinion Leaders, each of whom comes from a different field: Ryo Kase is the actor and Shohei Shigematsu the architect; awarded with two Micheline stars, Zaiyu Hasegawa is the chef, while Kaie Murakami is the creative director and Keiichiro Shibuya the musician. These inventors with precise views and different lifestyles represent a cross section of contemporary masculinity, at once local yet eminently global.
Stefano Pilati combines the Ermenegildo Zegna Couture ethos with traditional Japanese know-how and creates an exclusive Limited Edition Collection "Made in Japan", by local artisans, using Japanese fabrics.
“I am very intrigued by the new power generation of young men. I asked myself how I could make Zegna distinctive, so I emphasized a studied nonchalance in dressing up for men to make their personality much more visible and contemporary. A certain kind of man dresses his own personality before his body.”